The reading from our text last
week--"A Dozen Demons" by Ellis Cose--reminded me of some memes I'd
first seen a few years ago such as this one: http://knowyourmeme.com/photos/440068-successful-black-man.
The memes are supposed to work in
the following way: you view the text at the top, in this case "I'll take
you to my dealer," and then you view the picture of the black man in a
suit. The fact that he's black implies that the text at the bottom will have something
to do with a drug dealer or something illegal--this is a racial stereotype. The
text at the bottom actually says "I'm sure he can fix you up on a deal for
a new car." The fact that the text on the bottom doesn't match the racial
stereotype we expected to see is what supposedly makes the meme funny.
The idea that this meme
format--there are thousands of "successful black man" memes that use
the same picture from the meme cited above with the text altered--is supposed
to be so funny highlights the extent to which racial stereotypes persist
today--specifically in our generation of internet-users. The expectation one
has after reading the text at the top of the meme and seeing the picture of the
man seems to parallel the Low Expectations that Ellis Cose discusses
in "A Dozen Demons." According to Cose, "Conrad Harper, former
head of the Association of the Bar of the City of New York and a partner in
Simpson Thacer & Barlett, said that throughout the years he had seen plenty
of young associates 'bitterly scarred by not being taken first as lawyers...but
always first as African Americans...' If someone's competency is consistently
doubted, ‘the person begins to question his own abilities’” (601).
The double-consciousness that a
black person experiences in a white collar work environment is likely exacerbated
in light of these memes because “black” and “successful” are presented as two
supposedly mutually exclusive characteristics. To be/have both defies
expectations in a way that is apparently funny.
I realize these memes are supposed
to demonstrate a lack of racism; the fact that racism is hinted at and expected
seems to indicate some level of racism actually existing. The very idea that
viewers of these memes expect them to be racist says something about the
viewers themselves, and thus it says something about the expectations people
have about black people regardless of their class or their level of achievement
in the work world. How can a black person who is a lawyer, for example, expect
to be taken as seriously as a white person who is a lawyer when meme’s like the
above one are all over the internet?
I really enjoy your example of the internet meme and its connections with double-consciousness. I have seen this meme many times, and the negative connotations that it carries can be very harmful to those who can relate to the individual. It shows how the viewer's assumptions are used to get their point across.
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